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ABOUT US


Purpose. Connection. Empowerment. Participation
The four words that underpin our brand.

A family run, Melbourne based active wear label celebrating ALL women, STOP IT I LIKE IT was founded by Dee in 2017 After witnessing his wife’s own struggles with body image and self love, he wanted to create something that helped women feel beautiful and confident no matter where they’re at in their journey.

Committed to creating quality activewear that looks and feels great, STOP IT I LIKE IT is recognised for its iconic “scrunch bum” designs and bright colours that scream FUN! Because life is better when you are having fun!

Since its launch in July 2017, STOP IT I LIKE IT has continued to grow. Nothing makes us happier than seeing our sistas all over the world reppin the SIILI name!  We are proud of our ranges and love seeing how our products make women look and, more importantly feel!

Despite our growth, what has not changed is our purpose! As passionate as we are about our activewear, our purpose is what we believe sets us apart. We strive to empower women to feel comfortable about who they are. We want to support women going through mental challenges and let them know they are not alone. That is why we created CRYING FITNESS – a positive and inclusive community for our sistas out there who want to connect, share stories, support and encourage one another. Stop IT I Like IT - Crying Fitness | Facebook or via socials (Instagram) @stopit_I_likeit

We take pride in our activewear, purpose, team and brand and we are so happy you’ve come along for the ride. Because you sis, are awesome!!

Stop it... I like it